Starbucks, of closures
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Brian Niccol vowed to get Starbucks back on track. A year on, sales are looking up, and his plan's in motion to make the coffee chain's stores cozier.
CEO Brian Niccol announced the coffee chain would let go of 900 non-retail workers, and a recruiter on maternity leave took to social media to share news of her dismissal.
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One year in, Brian Niccol’s Starbucks looks different — but there are still more changes coming
Brian Niccol's turnaround strategy is bringing back some customers, but investors were expecting faster results.
Notice of the store closings, casualties of the company’s Back to Starbucks restructuring plan, began appearing this week, with signs posted in the windows of the shuttering locations.
CEO Brian Niccol, who gave Chipotle its comeback after its 2015 E. coli outbreak, is taking intense steps forward to reverse the decline of the Seattle coffee chain in a rapid turnaround, enforcing many of these shutdowns just 48 hours after the announcement.
Starbucks announced that it would close 1% of its stores in the U.S. and North America, and cut approximately 900 jobs. Here's what we know.
Starbucks CEO Brian Niccol wants to win spending-conscious customers over with great service and beverages, he said Tuesday.
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Starbucks CEO Brian Niccol says the company plans to close underperforming locations, cut 900 jobs
Starbucks CEO Brian Niccol on Thursday said the company is planning on closing underperforming locations, including those where the coffee chain is "unable to create the physical environment our customers and partners expect," and will cut 900 jobs.