Today, the NBA and Amazon Web Services (AWS) announced a multi-year partnership, with AWS becoming the official cloud and cloud AI partner of the league and its affiliates, including the WNBA, NBA G League, Basketball Africa League, and NBA Take-Two Media.

Story So Far, as the feature is called, supplies forgetful readers with a quick synopsis of what they've last read as soon as they pick the story up again. It's such a brilliant and straightforward use of AI that it has this paper book purist ready to move on to an e-reader.

Amazon.com's cloud unit, Amazon Web Services, announced a multi-year partnership with the National Basketball Association to launch new AI-powered features and data insights from games, the organizations said on Wednesday.

Amazon’s AMZN cloud-computing business is in for a meaningful “reacceleration,” as AI workloads shift from training to inference, according to Mizuho analyst Lloyd Walmsley. Late Monday, Walmsley initiated coverage on the stock with an outperform rating and a price target of $300 — one of the highest on Wall Street, according to FactSet data.

Amazon on Tuesday unveiled the latest generation of connected products, featuring enhanced artificial intelligence capabilities designed to make interactions with AI more frequent and natural.

A new stat developed by AWS and the NBA called "Expected Field Goal %" calculates the likelihood of a shot going in based on positioning, pressure, and

AWS seeks to boost its AI products' organic growth, while rivals such as Cursor and Windsurf see better grassroots adoption.

For Amazon to become a true leader in devices, it will need breakthroughs that go beyond its current lineup. It will also need to convince users that Alexa+ and its AI is worth paying for — lest they revert to or downgrade to the old version of Alexa. In any case, it will take years for the company’s strategy to take shape, Groene said.

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Amazon's "NBA on Prime" will offer personalized bet tracking and Odds View with FanDuel among the interactive features during streamed basketball games

At All That Matters, Sony, Netflix, Amazon and Gold House execs cite anime, K-pop and AI as examples of Asia’s growing global content influence.