Russell is already ranked No. 46 on On3 Sports' NIL valuation list and he is bound to skyrocket up as more deals roll in and ...

One Alabama analyst made a strong judgement on whether or not Crimson Tide football coaching legend Nick Saban made the right ...

Colin Gay covers Alabama football for The Tuscaloosa News, part of the USA TODAY Network. Reach him [email protected] or ...

Russell shared on his social media accounts that he signed an exclusive multi-year trading card contract with Panini America ...

Alabama's Freshman Five-star quarterback Keelon Russell just arrived at the Crimson Tide earlier this week and is already ...

How much NIL money goes into the pockets of Alabama football players? Former coach Nick Saban revealed the Tide's ...

"Although we have been competitive from an NIL standpoint, our competition has ... lure away our players or convince them not to come to Alabama. It is time for the Bama Nation to fight back.

After participating in the Under Armour All-America Game last week, Five Star Plus+ quarterback Keelon Russell arrived as an ...

Five-star quarterback Keelon Russell ended his Texas high school football career in mid-December and has already capitalized ...

Alabama basketball was in on the nation's No. 1 basketball recruit, AJ Dybantsa, but not for the BYU signee's reported $7 ...

The Alabama football NIL budget has grown by leaps and bounds since Name, Image and Likeness laws took root all over the country in the summer of 2021. But exactly how much money has been ...

Crimson Tide quarterback signee Keelon Russell, one of the top overall prospects in the 2025 class, officially signed his first major NIL deal this week just days after his arrival in Tuscaloosa.