Researchers criticize A-B testing, warning it yields unreliable ad performance conclusions due to divergent delivery issues.

Just like a grocery store will sell multiple versions of the same product, adtech too is a cacophony of competing firms each ...

Aims to simplify A/B testing and boost conversions Middletown, Delaware--(Newsfile Corp. -) - Keak is proud to announce the ...

Caffeinated Capital, a San Francisco venture firm started by solo capitalist Raymond Tonsing, is raising $400 million for its ...

Private equity firm Everstone is acquiring a majority stake in bootstrapped SaaS major Wingify for about $200 Mn.  While ...

In 2025 if you are not using advanced analytics tools to drive data-led marketing campaigns and better understand your user journey you are missing out on an extremely valuable piece of the marketing ...

Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms' A-B ...

In today’s ecommerce landscape, many businesses still rely on traditional pricing methods that often fall short of maximizing revenue potential. Cost-plus pricing, where merchants simply add a markup ...

As per Crumbl’s official website, the price of a dozen Crumbl cookies starts from $50.

Ecommpay, has launched a new design tool enabling merchants to tailor the payment experience to maximize customer conversion.

While the caloric value of each Crumbl cookie varies, the value ranges between 600 to 960 calories per dish.