Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Amazon is offering a super deal on the popular Fire TV Stick 4K that cuts it to its lowest price ever with a huge 56% off.

It was the Direct X box. What it’s grown into now is more accessibility. Xbox isn’t just one device, Xbox is on your smart TV ...

For all you budget TV shoppers, one of the best TV deals of 2024 is now live. As part of Walmart's Early Black Friday Sale, ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

Xbox ran an ad showing off everything that is now an Xbox, and while some fans are worried this means the company is ...

According to the company, the campaign “invites people to play with Xbox across multiple devices and screens” and “showcases ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...