From beach days to summer Fridays, these midi skirts save you from rummaging through your wardrobe for last-minute outfits — ...

Shapewear is the ultimate fashion essential. Whether you prefer oversized tops or curve-hugging bottoms, there's a shapewear ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Reality TV stars Kim Kardashian is reportedly suing Lana Del Rey over singer's collaboration with SKIMS for Valentine's Day Campaign.

Oprah’s go-to denim brand, NYDJ, is on major sale at Amazon during its Big Spring Sale event. Shop leg-elongating jeans, ...

The Jockey cotton stretch leggings come in three neutral colors — black, navy and charcoal — and you may want to stock up on ...

Just a bunch of fashion and beauty items that'll consistently help you look put together without even trying. View Entire ...

As women everywhere, from the center stage to the catwalk to the concrete jungle, seek taut tummies — with VIPs like Jessica ...

Kim Kardashian enlists White Lotus star Patrick Schwarzenegger and Abby Champion to star in SKIMS’ Wedding Shop campaign.

But do you need shapewear? Of course, nobody needs shapewear to look or feel their best. Gone are the days when we had to squish into something made for an unrealistic body type. Sometimes, all we're ...

Sara Blakelys Spanx and Kim Kardashians Skims have popularized shapewear, with the market booming in India. New brands like ButtChique and The Active Story are innovating with comfortable, ...