The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

An object’s color appears differently under different lighting and against different backgrounds − for different viewers. But that doesn’t mean colors are subjective.

"It was like a profoundly saturated teal … the most saturated natural color was just pale by comparison," said Austin Roorda, a professor of optometry and vision science at UC Berkeley's Herbert ...

But if you turn to science and look at the many ways that researchers think about colors, it becomes harder still. For example, in the field of color science, scientific laws are used to explain ...