On Apple’s YouTube Channel the company has shared a video about the rebranding of “Apple TV+” to simply “Apple TV.” The ...

He joined The Verge in 2019 after nearly two years at Techmeme. Hans Zimmer created an extended version of Netflix’s “ta-dum” sound for theaters Prepare your ears for Wikipedia’s ‘sound of all human ...

Pluribus is a new series from Breaking Bad’s creator that premieres later this week on Apple TV, and early praise is growing.

This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward. Apple ...

On Tuesday, Apple made another announcement about Apple TV. On X, the company posted a new title card, the branding you see just before a show starts on a streaming service. It has a new logo ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

The brand refresh was first noted in a press release for the film "F1: The Movie," which will stream on Apple TV in December.

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the Apple TV+ page on its website to read just "Apple ...