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The company, headquartered in Orrville, announced in a press release this week that it entered a definitive agreement to sell the Voortman brand to Second Nature Brands for about $305 million.

J.M. Smucker Co. led this week's mergers and acquisitions in Northeast Ohio with the proposed sale of its Voortman cookie brand. J.M. Smucker Co. in Orrville, Ohio, led this week's mergers and ...

Recent divestments include snacks, pickles and pet food The divestment of Voortman is the latest in a string of brands that JM Smucker has shed in recent years, including the $34 million sale in ...

According to the company, the addition of Voortman will further grow its portfolio within the better snacks and treats category, specifically targeting the specialty cookies silo and the Canadian ...

The J.M. Smucker Co. enters into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands. The all-cash transaction is valued at approximately US$305 million. The transaction ...

The Plant Base is the go to B2B news platform for the plant-based food and beverage industry. Refreshment is your ultimate resource for staying informed and up-to-date on the water cooler, vending ...

US-based snacks maker Second Nature Brands is to buy JM Smucker’s Voortman cookies brand in an all-cash deal valued at $305m. JM Smucker sells zero-sugar cookies and wafer cookies for the North ...

Voortman is known for its varieties of cookies including zero-sugar cookies, 25 percent less sugar cookies, and wafer cookies sold in the U. S. and Canada under the Voortman Bakery brand.

Oct 22 (Reuters) - J.M. Smucker (SJM.N), opens new tab said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium snacks maker Second Name Brands in a $305 million all-cash deal.