The Volkswagen logo is one of the most memorable car logos around. Everyone knows what it looks like. And at first glance, it ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Perhaps not all home-grown ideas, but everyday things we barely notice, company logos. Researching some of those we see everyday uncovers their hidden meanings or messages. Let’s start with FedEx.

2. Involve Your Employees. My best tip for finding a company name and logo that suits your brand is to utilize the best tangible resource for your brand: your employees.

Volkswagen has unveiled its new corporate logo. The new one looks a lot like the old one, but the V and W are thinner, as is the trim around the circle that encompasses the two letters.

After 14 Years, Pepsi Has a New Logo and It Finally Fixes 1 of the Biggest Problems Facing Every Company Your brand isn’t what you say about your company–it’s what your customers see.

In this world, branding is important. Just think of all the company logos we’ve had seared into our consciousness since childhood. There’s a good bet many of us understood what the McDonald ...