Unilever sold its global tea business Ekaterra, including its popular Lipton tea brand, to CVC Capital Partners Fund VIII for $5.07 billion on a cash-free, debt-free basis. “The evolution of our ...

LONDON — CVC Capital Partners is acquiring ekaterra, Unilever’s tea business, for €4.5 billion ($5 billion). Ekaterra’s business has 34 tea brands, including Lipton, Pukka, T2 and Tazo. The business ...

Unilever’s global tea marketing division, known as ekaterra, has launched a global media review. The review comes amid a sale of ekaterra to CVC Capital Partners for close to $5 billion. Unilever ...

Ekaterra, the global tea business recently sold by Unilever, has appointed a new CEO and chairperson to its board of directors. The Lipton tea owner has hired Nathalie Roos to be its CEO, while also ...

CVC will take over a raft of brands including PG Tips, Lipton and Pukka teas. Sign up for the top news stories every day to keep you informed with what's going on in the West Midlands. Did you know ...

Unilever to sell Ekaterra, its tea business, to CVC Capital Partners. The price is 4.5 billion euros. The deal is is expected to close in the second half of 2022. Unilever today announced that it has ...

PAKISTAN - Lipton Tea and digital agency Bramerz turned a talent recruitment drive into a youth branding exercise, all via social media. Hindustan Unilever Limited's (HUL) tea-brand Lipton is a market ...

This case study describes how Lipton, a brand of tea belonging to Unilever, used innovative ethnographic research technique that allowed the brand to speak directly with consumers about their real ...