I have found that using old-school marketing techniques can set your business apart from competitors who are solely focused on digital tactics. Let's bring back the power of tangible goods, personal ...

Entrepreneurs often don't know much about marketing their business. After all, they are good at what they do and chances are that isn't marketing. Developing a successful marketing campaign involves a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY John Hood Traditional ...

Marketing can be a tough environment to succeed in, especially if your business has several competitors trying to get their share of the market. Using promotional merchandise can be a useful way to ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...