In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...
CEO Justin Woolverton said that traditional marketing made sense because the brand had reached a saturation point digitally and wanted to broaden its appeal beyond millennial customers.
Sales and marketing teams are trying all different approaches, but whether they flip the funnel, turn it, or "bop it" (the choice of my nine-year-old), the traditional funnel doesn't properly reflect ...