Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by ...

For FMCG brands, encouraging and amplifying user generated content is a way to build authentic and engaged communities ...

The final frontier of advertising is inside your kitchen. Instead of being a billboard, the smart fridge is becoming a ...

What is life sciences marketing? Life sciences marketing refers to the strategies used to promote products and services within the life sciences industry. It encompasses both traditional and content ...

Retail’s next battle is checkout. Sephora and Condé Nast are betting on creator storefronts turning influencers into ...

MD and co-founder G Shankar Ramm speaks to e4m about how the brand has evolved over the years, the rationale behind its ...

At a panel discussion at the e4m BFSI Summit, marketers from leading financial institutions shared how they navigate ROI, ...

S & J Printing, a family-owned screen printing company, has expanded its custom apparel services to meet growing demand from ...

VOG has launched its 2025 organic apple campaign with expectations for volumes consistent with last year’s harvest.

TikTok Live lets you showcase your products and connect with customers in real-time. We offer some tips to help you ...