If you've decided that 2025 is the year that you start the tradition, here's what you can do to get started! This post ...

However, its long-term opportunity looks to remain intact.

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Elf on the Shelf, and the world of characters known as the Santaverse, is celebrating 20 years of magic.

OAKLAND, Calif., November 05, 2025--e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2025.

Rep. Vern Buchanan, a Longboat Key Republican and GOP co-Chair of Florida’s congressional delegation, led a letter co-signed ...