Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.

The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year ...

The Star, for example, is owned by McClatchy. A case study published on Nota’s website said McClatchy implemented a ...

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...

The actors of Fox‘s reboot of the popular lifeguards-and-love series “Baywatch” will get some assistance on land as they go about their ocean-based rescues. Fox has struck a season-long sponsorship ...

LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV. It has signed a partnership with adtech company The Trade Desk. It means The Trade Desk's clients can use LinkedIn ...

While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance. The measurement firm said sports accounted for 29.2% of ...

YouTube has hit some impressive numbers in 2025. According to new estimates from research firm Moffett Nathanson — as reported by The Hollywood Reporter — the platform pulled in a staggering $40.4 ...

YouTube now ranks as the world’s largest video media company -- beating out Disney, Paramount, NBC and Warner Bros. Discovery in total ad revenue intake for 2025, according to a new report from ...