Super Bowl 2025 commercials captivate audiences with a wave of nostalgic themes, taking viewers on a sentimental journey.

Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

Nike's Super Bowl comeback featured top athletes like Jordan Chiles, Caitlin Clark, Sha'Carri Richardson and A'ja Wilson, ...

Super Bowl advertisers pay millions to appear on screens for a minute or less. The ad slots tend more toward the upbeat than ...

The Big Game had fewer hard-hitting social cause messages than years past, due to the polarization of opinions in the presidential election and corporate fear of alienating Trump.

The famous Clydesdale horses pull at viewers’ heartstrings for the 47th time in Budweiser’s 2025 Super Bowl ad. The 30-second ...

Anthony Albanese says he will aim to get an exemption for Australia on US tariffs; Super Bowl advertisers play it safe with ...

The NFL's grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini blockbusters will look to grab the attention of a massive audience that topped 123 ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Anheuser-Busch elevated Budweiser from a regional to a national 2025 Super Bowl spot after getting positive internal feedback ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...