Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Related: The Price Tag's a Lot More Than a Quarter (back)—Here's How Much Super Bowl Tickets Cost in 2025 ...

While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

As the Philadelphia Eagles and the Kansas City Chiefs hit the field in New Orleans, a parade of silly ads will hit the ...

The Philadelphia Eagles and Kansas City Chiefs are going to the Super Bowl and so are the iconic Budweiser Clydesdales with a new little foal in tow. Budweiser unveiled its new 98-second ...

A fan-favorite commercial will be back for the 2025 Super Bowl. Budweiser has released a sneak peek of its iconic Clydesdales commercial. But this year, the commercial has a singular star.

Warm Springs Ranch is holding its Football & Foals watch party at Warm Springs Ranch starting at 4 p.m. before the Super Bowl ...