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Pepsi Is Releasing a First-Of-Its-Kind Holiday Flavor—and I Tried It First
The seasonal soda launches have been plentiful ... However, I do have to give Pepsi props for its out-of-the-box flavor instead of simply releasing a Pepsi Cranberry—though, if you do want ...
Business Insider11y
Pepsi Challenge Business Insider
We tallied which soda was their preferred brand and whether they could tell the difference between Coke and Pepsi. Our results? It turns out 62% preferred Coke to Pepsi. And while 100% of drinkers ...
Marketing Dive3y
Pepsi bets big on augmented reality to fuel 2015 Super Bowl mobile strategy
Pepsi is activating nearly 20 million cans in the Northeast United States with augmented reality as part of a bigger digital push around the Super Bowl XLIX in 2015. The soda giant is enlisting mobile ...
Business Insider9y
There's a new Big Tobacco — and one industry is determined to silence its critics
Soda companies are taking notice, and exploring ways to make up for the losses Pepsi and Coke are trying to recoup their lost sales and taking a dual-pronged approach: In addition to trying to ...