The rebrand includes an updated product line consisting of fabric softener, dryer sheets and scent booster crystals.

Snuggle has redesigned its look for its fabric softener, dryer sheets, and scent booster crystals, the company announced. The ...

While the look has evolved, the Snuggle® bear continues to be a timeless icon that is softer, cuddlier, and more comforting than ever. The new packaging features new scent cues to help shoppers ...

Using a mild softener like the Snuggle fabric softener from Walmart ... The chemicals and scents in a fabric softener can irritate sensitive skin. Excessive use of fabric softener might lead ...

The new packaging features new scent cues to help shoppers ... brand promise we're unveiling with Snuggle®," said Allison Feldman, VP Marketing - Fabric Softener & Personal Care Brands at Henkel.