Too many small businesses make a common mistake ... what message you’re sending, and how you plan to reach your customers.

Small business personnel seldom take the time ... Key takeaway: When developing your marketing plan, you should know why a ...

Not sure you’re ready for the executive summary? Read this first: Your Guide to Creating a Small Business Marketing Plan What is an executive summary for a marketing plan? As the name suggests, an ...

When making New Year’s Resolutions, remember the lessons learned during the past year and be prepared to utilize them to ...

The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period. Only 27 days separate Thanksgiving and Christmas — five fewer ...