A look into why matcha is so expensive and how demand in the US is driving prices higher.

The Antioxidant Revolution Hidden in Your Cup Something remarkable happens when hot water meets tea leaves. Tea is among the ...

There’s a new movement unfolding on TikTok that may have Nike a little worried. Over the past couple of weeks, young Black ...

These YGs have adopted drinking matcha as a daily essential that goes with the polished brand and new mindset.

Japan launches Asia's first and only osmotic power plant, which generates energy 24 hours a day using salt water.

Confused about K-beauty vs J-beauty? This article breaks down the major differences in routines, ingredients and skin goals ...

Matcha is so much more than the latte you get at a coffee shop. Try one of these ceremonial-grade matcha powders to become a ...

NPR's Ailsa Chang talks with David Fickling, opinion writer at Bloomberg, about his idea for Japan: Treat matcha, the super popular drink, like champagne, and protect its heritage.

Matcha, a Japanese green tea leaf that's stone-ground into a very fine powder and often used as a meditative practice, has ...

Whether you're a beginner or a regular when it comes to making matcha lattes at home, follow these tips from our experts for ...