Performative matcha isn’t about tea—it’s a social signal. Here’s why Gen Z turned a centuries-old ritual into an aesthetic ...

Matcha has been a staple of Japanese tea ceremonies for centuries, but it has recently gained global popularity. But just ...

Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits and ...

While it is certainly a favorite amongst hipster coffee shops and influencers, in Japan, matcha is an art form.

A popular drink taking over social media could impact iron levels if it is consumed several times a day, with a Queensland ...