Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in ...

In a time when viral clothing and fast fashion are almost expected, SKIMS introduction was an unexpected, welcomed change ...

A trio of entrepreneur brothers impressed the Sharks on Shark Tank India Season 4 with their unique pitch of the brand ...

It's the perfect opportunity for a spring wardrobe update from an Oprah-approved brand.

Kim Kardashian’s SKIMS just dropped the Ultimate Butt Collection. With leggings, shorts, shapewear, and more, these pieces ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I reviewed Lululemon’s new Glow Up shapewear leggings and top and loved the flattering fit and comfortable fabric. The unique ...

Conceal pesky hip dips with these 16 chic bottoms that create a smoothed silhouette and start at $12 — details!

February means not only Valentine's Day but heart health awareness month for women. Our curated selection of hot red gear and ...

First up we have the SHAPERX Women’s Shapewear Seamless Sculpting Bodysuit ... you can also opt for a combination of the OQQ Women’s 3-Piece Ribbed Tank Tops and OQQ Women’s 2-Piece Ribbed High Waist ...

“While there are a whole host of benefits to shapewear, the top two that women point to most often is feeling a boost in confidence and having a more polished look,” Seawright says. Not all ...