Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying?

Private-label marketing gets you shelf space, but that doesn't mean the product will be supported by an advertising campaign. Your product needs to "sell itself" on the store shelf to do well in a ...

Your company gains a higher profit margin by selling private label products than by reselling products from other brands or by selling white label products (that are made from other brands but branded ...

Dubbed Arch Studio, the brand will feature bedding, bath, kitchenware and dinnerware products at a price point of $14 to $220 ...

As growth continues for private label, it will likely require more aggressive investment from large- and mid-size retail grocers in innovation, promotion and expansion, according to Circana’s US ...

It created more “private label” products, from its AmazonBasics line to brands for fashion and furniture, that are in-house versions of things others sell on the site. It struck deals with ...

Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for branded CPG companies Consumer appetite for private-label products remains ...

Private label branding gives retailers more control over product marketing, price, distribution and sales. Discount retailers such as Aldi and Lidl, which primarily sell private label products only, ...

Other surveys point out the growing trend for consumers to increase their purchasing of private label products at the food market. Some 55% of grocery shoppers bought more private brand goods in ...

Private label branding gives retailers more control over product marketing, price, distribution and sales. Discount retailers such as Aldi and Lidl, which primarily sell private label products only, ...