The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

Search Engine Land » SEO, PPC & AIO Guides » Display Advertising Guide » Placing Ads On Your Site » Sample Advertising Policy Chat with SearchBot Internet users have historically been very wary of ...

In the field of marketing communication studies, one of the key areas of research is message content analysis. A recurrent problem among scholars is determining the best way to sample advertisements ...

Many big pharma firms are running e-samples, a form of marketing which researchers say capitalizes on patients seeking health information and may affect prescribers’ preference for brands over ...

A marketing plan is a good tool to create and use to help make sure that your small business earns a profit. When you market, you learn about the wants and needs of your target customers and think of ...

Drug samples used to be de rigueur for the majority of pharmaceutical sales calls. As new data show, the goal of getting samples into the hands of doctors or patients is falling out of favor, and the ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...