You may remember his painted face, perma-shocked expression and red wig from your childhood, but when was the last time you ...

Ronald McDonald, the face of the fast food chain, has all but disappeared and the reason why is down to a bone-chilling social media trend that emerged in 2016 ...

SEE ALSO: School district warns families about 'scary clowns' The walking red, white and yellow brand ambassador for fast food chain McDonald's is now being kept on a low profile thanks to the ...

For decades, McDonald's was closely associated with a jovial red-haired clown who was first introduced as the fast food chain's mascot in 1963. But over the years Ronald McDonald, who donned ...