Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street's Elmo. According to the Swiss athletic brand, the new spot shows ...

Roger Federer ... and white ON running shoes. Elmo, dressed in his signature red garb, glances at Federer's shoes and asks the tennis legend about the “Q and C” logo on them.

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On. The fun collaboration left Federer ...