Born and raised in Mid-City, a predominantly Latinx neighborhood Los Angeles, Julissa Prado grew up seeing that wearing your natural wasn’t a popular trend like it is now. She was 11 years old when ...

Maturing means embracing your natural hair. There's nothing like spending hours washing, drying, and styling your hair only for the summer humidity to ruin it on your commute to work. Or how about ...

Entrepreneur Julissa Prado knew at a young age that issues surrounding hair in her community were fraught — the pressure to straighten was everywhere. It took the ...