Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...

IAB's annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains.

Facebook, Instagram, YouTube, and TikTok "capture over 90 percent of social media advertising revenues," an Omdia analyst ...

Programmatic advertising is also becoming a larger part of Netflix’s strategy. Since launching its in-house ad tech platform, ...

The new platform focuses on real-time optimisation and signal-level intelligence to improve efficiency and deliver measurable ...

Now in its 30th year, IAB released its 2025 Internet Advertising Revenue Report, conducted by PwC, which was first issued in ...

The one-minute ad featured singer Madonna and Cuban actor Alberto Guerro, alongside young German-Turkish model Tony Özkan, ...

CTV never fit cleanly into campaign models built for RTB-based trading. Whether agentic AI can simplify CTV for publishers ...

The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday shows despite concerns about economic and ...

Meta (META) is projected to overtake Google in global digital ad revenue by 2026, reaching $243.46B vs Google's $239.54B. AI ...

Office of Prescription Drug Promotion (OPDP) has stepped up its enforcement efforts regarding prescription drug promotion, ...

You Need This’ is a timely doc about consumerism. Producer Adam McKay, director Ryan Andrej Lough, and scientist Adam Haar ...