Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Marketing in the digital era has become a lot more finely nuanced than ever before. Today, news and info travel instantly, ...

Snapchat India’s Ankit Goyle explains the platform’s focused approach with its new campaign, ‘Say It In A Snap’, its ...

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

The "We Know Canadians As" campaign launches to restore American-Canadian friendship and increase border crossings. The North ...

In conversation with e4m, Pritika Shah, Head of Marketing at HDFC Life, talks on how the brand strategises to achieve a ...

Too many businesses treat marketing like a game of darts played in the dark, writes Lucy Lomas of Luma Marketing. Sometimes you hit the board. Occasionally, you even hit the bullseye. But most of the ...

From campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the ...

Jennifer Ripley, head of marketing at Paymentshield, highlights why her firm should take home the Marketing Campaign of the ...

A Manchester-based marketing agency has secured funding from the Northern Powerhouse Investment Fund II to launch a vehicle built for experiential campaigns, live events and brand activations.

The chain is launching four new menu items, themed packaging, an interactive app feature, and collectible toys in a bid to ...