Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Hip Hop has long been a powerful force that influenced not just music, but also fashion, language, and lifestyle. This influence extends to the advertising world, where classic rap songs have been ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Using emotions for marketing comes with its share of risks. There's no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it ...

Management software company Workfront recently ran a highly-targeted campaign – aimed at engaging with a competitor’s customers – after the rival announced it wouldn’t be investing further in its ...

Marketing channels or strategies with unknown ROI can be a hard sell internally with resources and budgets reserved for proven channels. This is exceptionally true for any SMB owner, marketer or ...

22 December 2007 AMMAN - The Jordan Tourism Board (JTB) is in the midst of extensive promotional campaigns designed to enhance tourist arrivals to the Kingdom by targeting various source markets.JTB ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Nucleus Genomics is the latest startup to compete for attention with a controversial ad campaign—and it might just be working ...