The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...

Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it ...

The automotive industry finds itself at a pivotal juncture, with digital transformation and innovative marketing strategies ...

It has an uphill climb. In the United States, the automaker's sales fell 15% last year compared to 2023, and in just the last ...

By shifting the focus from formal credentials to real expertise, businesses can tap into a more innovative, adaptable, and ...

Short takes, outtakes, our takes and other stuff you should know about public information, government accountability and ...

Day one winners of the Adfest Lotus Awards were presented last night at the Royal Cliff Hotel in Pattaya, Thailand ...

It was a humdrum Monday in August. Until it wasn’t. As the rest of the country fussed over suntan lotion and taking summer ...

A marketing alchemist tries to transmute one more brand with his Midas touch: “More than ever before, female youth culture ...

These businesses can cater to individuals — personal service businesses may target homeowners, tourists and families — or ...

As the Trump administration moves to dismantle it, officials have suggested other agencies could take over its major ...