For long, the recipe for creating the perfect advertisement typically involved some research into consumer attitudes, a dash ...

In this installment, we’re talking about Social Security benefit options for spouses who earned less money than their ...

The Capital One Spark Cash card is a cash-back card that allows businesses to earn at least 2% cash back on all purchases.

Whether you like novels or non-fiction books, reading has many benefits. When you read, you increase both your intellectual ...

Set to become compulsory Nov. 20, the regulation isn't likely to make pharma ads easier for consumers to comprehend, but ...

In an increasingly fierce war for attention, the temptation to shock in order to make an impression exists. But what are the ...

At Streaming Media Connect, Media Cartographer Evan Shapiro sat down for virtual a fireside chat with Justin Evans, Head of Innovations & Insights, Samsung Ads to discuss the importance of data in ...

The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing ...

These ads are generated based on your product data that you enter through Google Merchant Center. This allows you to introduce potential customers to your products in a visual and attractive way.

Grandchildren are a true blessing for seniors, helping them avoid loneliness and keeping them on their toes, a new poll ...

To help you find the best financial products, we compare the offerings from over 12 major institutions, including banks, credit unions and card issuers. Learn more about our advertising and ...

The U.S. Food and Drug Administration ( FDA) now requires TV and radio drug ads to be clearer and more direct. The new ...