After nearly 13 years leading PepsiCo design, its first chief design officer—Mauro Porcini—is departing the company. (Previous to PepsiCo, he was the first designer named to a chief design ...

and graphic outdoor landscapes unique to the Mountain Dew flavors," said Mauro Porcini, PepsiCo's senior vice president and chief design officer, in a statement. The new logo harkens back to those ...

Brands need to apply human-centric design principles to every aspect of their organisation, says PepsiCo's chief design ... experiential and graphic design strategies for its brands during that ...