Zohran Mamdani's victory over Andrew Cuomo points to inherent weaknesses and vulnerabilities that legacy brands must be alert ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Discover the business tactics Coca-Cola used to outpace Pepsi in one of the most famous brand rivalries. Learn how smart ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

WhatsApp might be the most popular chat platform, but it’s not exactly synonymous with privacy. While the Meta platform has added many layers of protection over the years, competing apps like Signal ...

Nitin Bhandari, VP & General Manager - Beverages, PepsiCo India & South Asia, speaks to Geetika Srivastava about how the ...

PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport.

Boston Trust Walden Corp sold 13,554 PepsiCo shares, trimming its stake by a modest 1.7%, now holding about 0.06% of the soda-and-snack titan. Despite the sale, PepsiCo remains the firm’s 25th largest ...

PepsiCo’s biggest innovation is creating a network of entrepreneurs in the Mexican street food market. PepsiCo Global CMO Jane Wakely shares how the brand is doubling down on organic behavior ...

Sravani Babu, an accomplished marketing professional with a rich background in brand management and sales, currently serving as Associate Director – Brand Marketing at PepsiCo, has joined the esteemed ...

It is hoped the investments at Kiswishi City SEZ will eventually create thousands of jobs and expand the PepsiCo brand in the DRC’s fast-growing Haut-Katanga Province. Developed by India's Varun ...