Zohran Mamdani's victory over Andrew Cuomo points to inherent weaknesses and vulnerabilities that legacy brands must be alert ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Discover the business tactics Coca-Cola used to outpace Pepsi in one of the most famous brand rivalries. Learn how smart ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

WhatsApp might be the most popular chat platform, but it’s not exactly synonymous with privacy. While the Meta platform has added many layers of protection over the years, competing apps like Signal ...

Nitin Bhandari, VP & General Manager - Beverages, PepsiCo India & South Asia, speaks to Geetika Srivastava about how the ...