Tanner currently serves as president and chief executive officer of The Wendy’s Company, where he has led a strategy focused ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Lay factory in Rancho Cucamonga, California, served as a significant industrial cornerstone and a major employer in the ...

Not every marketing campaign hits the mark, and we know that. Some “fails” turn into “infamous fails” that teach us valuable ...

A trio of design firms worked with the Pepsi marketing team to add a bulldog to the label in the Mug root beer redesign.

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.

Bid adieu to the familiar red, white, and blue as Pepsi thrusts its updated colour palette into the spotlight on Ain Dubai.

For its first logo change in 14 years Pepsi has unveiled its new image in landmarks across the world.

A new Pepsi logo is being unveiled on products across North America. The company says the new logo draws inspiration from Pepsi's 125-year legacy while adding modern elements to create a current ...