And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...

Tanner currently serves as president and chief executive officer of The Wendy’s Company, where he has led a strategy focused ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

PepsiCo’s 7UP unveils its first sonic logo with debut in India The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the fizz of a pour ...

We've seen no shortage of logo redesigns accompanied by presentations that look like technical manuals showing a new identity design overlaid by multiple overlapping circular outlines. The infamous ...

Ew, have you seen Pepsi’s brand NEW logo? It’s… well, not the most appealing. And while the internet is ABLAZE with hatred over this change, we’re here to show you why Pepsi actually just ...

PepsiCo confirmed multiple flavors of Pepsi and Mountain Dew are leaving store shelves. The discontinuations include 14 flavors between the two soda brands.