There is precedent. Back in 2007, Sourav Ganguly was fined for donning a Puma headband when Nike was the official kit sponsor ...

Virat Kohli's recent Rs40 crore investment in Agilitas is an example of how India's cricket icons are keeping themselves ...

Organizations across Canada are grappling with a chilled enthusiasm among sponsors and donors this year, forcing organizers to search for the delicate balance between growing its audience and staying ...

These 7 brands, including Coca-Cola and Gap, tried to rebrand and failed spectacularly after intense public backlash.

The WNBA's 15th team finally has a name: the Portland Fire. Can you find the hidden gem in the franchise's new logo?

PepsiCo confirmed multiple flavors of Pepsi and Mountain Dew are leaving store shelves. The discontinuations include 14 flavors between the two soda brands.

Ew, have you seen Pepsi’s brand NEW logo? It’s… well, not the most appealing. And while the internet is ABLAZE with hatred over this change, we’re here to show you why Pepsi actually just made a ...

Tanner currently serves as president and chief executive officer of The Wendy’s Company, where he has led a strategy focused ...

PepsiCo’s 7UP unveils its first sonic logo with debut in India The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the fizz of a pour ...

And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...

From team adjustments to locker room talks, here’s what really goes down during NFL halftime—on and off the field.