There is precedent. Back in 2007, Sourav Ganguly was fined for donning a Puma headband when Nike was the official kit sponsor ...

Virat Kohli's recent Rs40 crore investment in Agilitas is an example of how India's cricket icons are keeping themselves ...

These 7 brands, including Coca-Cola and Gap, tried to rebrand and failed spectacularly after intense public backlash.

The WNBA's 15th team finally has a name: the Portland Fire. Can you find the hidden gem in the franchise's new logo?

And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...

Oasis will finally touch down in their hometown of Manchester to perform together at Heaton Park for the first time in 16 ...