The art of reinvention: What Betts, Burberry and Pepsi teach us about brand comebacks

From century-old shoemakers to soda giants, these brands are proving that revival is an art form — one that begins with ...

Starting with North Main, Columbia spends $250k to clean up city gateways

The city of Columbia is spending $254,000 to install four new welcome signs at major entry points into the city. The first ...

COLLEGE ROUNDUP: ISU soft-drink deal supports Crossroads of Champions

Under a new financial partnership, Indiana State men’s basketball coaches will be wearing Mountain Dew logos on their game-day apparel. On Wednesday, ISU announced the deal with Mountain Dew and ...
Creative Bloq on MSN

PepsiCo rebrands for the first time in 25 years, and I'm underwhelmed

PepsiCo is home to over 500 brands, including Gatorade, Quaker, Siete, and of course, Pepsi. You probably weren't super-aware ...

Portland's Studio Mega behind PepsiCo's first rebrand in nearly 25 years

Portland-based creative agency Studio Mega was selected by PepsiCo to help the food and beverage giant design a rebranded ...

PepsiCo Just Unveiled Its Biggest Makeover in Decades—Here's What It Means for Your Favorite Brands

If PepsiCo products fill your snack cupboard and fuel your gym bag, get ready for a whole new look, and even some smarter ...