Pepsi's sponsorship of the Pakistan cricket team highlights a paradox: while visibility is crucial for brand connection, it ...

Washington Commanders running back Jacory Croskey-Merritt has been named the Pepsi Zero Sugar Rookie of the Week for Week 1 of the 2025 NFL season. The 2025 seventh-round draft pick from Arizona ...

According to a release from the Wadsworth Fire Department, the fire happened just after 7:45 a.m. on the 9700 block of Trease Road. When crews arrived, the fire was going through the roof of the ...

Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of local goods amid worsening ...

An SUV crashed into a Lower Macungie house Thursday evening, sparking a blaze that went to two alarms and forced firefighters to evacuate the structure because it was in danger of collapsing. One ...

A fast-moving grass fire charred 11 acres and burned a home and an outbuilding in northwest Arvada on Thursday afternoon, forcing mandatory evacuations and closing roads near Leyden Rock open space ...

HEAT. THIS IS CRAZY. ACCORDING TO WITNESSES, FLAMES SHOT HIGHER THAN A THREE STORY BUILDING OUT OF THIS 5000 SQUARE FOOT COMMERCIAL LAUNDROMAT. THIS IS ALL THAT’S LEFT. FIREFIGHTERS SPENT MUCH OF THE ...

TAKEN TO THE DETENTION CENTER. ALSO IN SPARTANBURG. FIRE CREWS RESPONDED TO WHAT WAS REPORTED AS A HOUSE FIRE. IT WAS REPORTED ALONG WEST MAIN STREET AND BRIARWOOD ROAD. YOU CAN SEE THERE WERE SEVERAL ...

HOME THIS EVENING AFTER A FIRE ALARM FIRE AT AN APARTMENT COMPLEX IN NEW ORLEANS EAST. THAT FIRE STARTED AT THE GENTILLY RIDGE APARTMENTS. THAT’S ON CHEF MENTEUR HIGHWAY. CITY LEADERS WERE ABLE TO ...

Josh Allen desperately wants to quench Buffalo’s thirst for a Super Bowl. But first, he would like you to enjoy an ice-cold Pepsi. The soft drink brand has tapped the Bills’ star quarterback for its ...

MADE ANY ARRESTS. A GARAGE IS A TOTAL LOSS AFTER AN EARLY MORNING FIRE THAT DESTROYED AN RV IN BROOKFIELD. WE HAVE NEW VIDEO FROM THE SCENE SHOWING A GARAGE IN FLAMES NEAR BROOKFIELD ROAD AND ...

RESPONSE. A WOMAN IS NOW RECOVERING IN THE HOSPITAL AFTER A FIRE AT THIS HOME IN NEW BRIGHTON. FIRE OFFICIALS TELL US THAT THE QUICK ACTION FROM CREWS SAVED THAT WOMAN’S LIFE. FIRE CREWS WERE CALLED ...