Diddy does not have his own champagne, however he has something just as or perhaps even more valuable, which is his deal with Diageo's Ciroc vodka. He started out with them in the late 2000s ...

Diddy is no stranger to the high-end spirits business. In 2007, he became the face of Diageo North America’s Cîroc, while also acquiring part-ownership of the French vodka, which quickly became one of ...

NEW YORK, June 3, 2021 /PRNewswire/ — CÎROC Ultra-Premium Vodka is celebrating the most anticipated summer yet with the launch of “CÎROC Sounds of Summer,” a mobile pop-up experience ...