NBA fans observed the same thing about Giannis Antetokounmpo after he featured his new Nike shoe in a recent social media post.

When Leonard signed an endorsement deal with Nike, he allowed them to "use his personal logo" on his shoes and other merchandise. However, unknown to him and without his permission, Nike copyrighted ...

Memphis Grizzlies star Ja Morant will have a third signature sneaker. Morant and Nike Basketball released a first look of the Nike Ja 3 on April 19. This will be Morant's third signature sneaker with ...

Women’s basketball players are becoming bigger factors in the sneaker industry. Reebok quickly sold out of Reese’s shoes, as ...

Dallas Mavericks guard Kyrie Irving brought southwestern style to New York Fashion Week with cowboy boot sneakers.

Finish Line is selling Nike’s $190 LeBron James sneakers for only $80 right now. Buy a pair before they sell out. Athlon Sports aims to feature only the best products and services. We may receive ...

George Raveling, a former Nike marketing executive and Naismith Memorial Basketball Hall of Fame member, died at the age of 88, his family announced in a statement on social media. “It is with deep ...

Chicago Bulls legend Michael Jordan is remembered for dominating the NBA throughout the 1990s. However, at the beginning of the decade, Jordan still had plenty left to prove. "His Airness" started the ...

It appears that Bronny James is getting his own participation shoe. Reports emerged this week about the impending release of the Los Angeles Lakers guard Bronny’s new shoe for Nike. The shoe is part ...

These polarizing Adidas basketball shoes were once worn by Kobe Bryant on the court as his signature shoe, and now they’re on sale for 33% off. Athlon Sports aims to feature only the best products and ...