Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...

The NFL has named Under Armour as its official footwear and glove partner, allowing players to wear Under Armour cleats and ...

The end is in sight for Nike and Liverpool’s time together following the official announcement that the Reds have signed a ...

Deion Sanders shares new Colorado Nike Air DT Max sneakers. Check our Sneakers news for more upcoming releases and breaking ...

Oregon football’s Pro Day Tuesday ... and that's due to the program's close connection with sportswear company, Nike. Oregon has long been a testing ground for new developments from the designer ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A ...

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...