PGA Tour TV ratings are plummeting, but here are 5 ways they can be fixed
Factors contributing to the decline include competition from NFL playoffs and a lack of star power in the tournament. The ...
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Nielsen to stop selling panels-only ratings data by Q4
Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This ...
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Streaming Ratings: ‘Squid Game’ Scores 2024’s Biggest Premiere
The Korean hit posted the highest single-week viewing tally for any streaming title in the United States in 2024 with 4.92 billion minutes of viewing for the week of Dec. 23-29. Season two Squid Game ...
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Nielsen’s latest MRC accreditation returns it to measurement pole position
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
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MRC completes accreditation of Nielsen Big Data & Panel measurement
The MRC this week formally accredited Nielsen's Big Data & Panel National TV measurement product. This article, MRC completes accreditation of Nielsen Big Data & Panel measurement, was first published ...