APV is Samsung’s answer to Apple’s ProRes codec, offering up to 20% better space efficiency. It supports lossless video recording with full LOG and HDR capabilities. Plus, it supports 4:4:4 chroma subsampling, 12-bit color depth, and more.

It’s likely to be very expensive too. The priciest version of Samsung’s Z Fold 7 (the 1TB model) will set you back $2,119.99, and that’s with a current $300 off incentive, setting up the multi-fold for an eye-watering price tag.