With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to step up this year; our editors think most of ...

Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.

Super Bowl ads largely played it safe, relying on humour, nostalgia and celebrity appearances to appeal to a broad audience.” ...

With Super Bowl 59 in the books, we wait for the unforgettable one-of-a-kind creativity of the commercials that aired during ...

Marist University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ...

Rocking a black leather version of her signature cowgirl getup, Wilson took in the event from the YouTube Music suite, where ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

Super Bowl LIX featured a whole lot of great, nerdy commercials. Here are all of the pop culture-related ads that aired ...

Let’s be real, you probably tuned in for last night’s Super Bowl LIX for one of three reasons: Kendrick Lamar’s halftime show ...

Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super ...