NBCUniversal is kicking off a months-long pitch to viewers for its new NBA rights deal, which brings basketball back to NBC ...

The NBA is now in the process of installing biomechanics labs with four pilot teams: the Cavaliers, Jazz, Pacers and Suns.

The Big East is loaded with elite college stars and quality NBA Draft prospects, but here are the most prominent names on NBA radars these days.

Amid the constant debate over NBA ratings, Wednesday's game between the Cleveland Cavaliers and Oklahoma City Thunder showed ...

A former Chicago Bulls teammate of Michael Jordan shared insight into the legend’s disdain for defending “catch-and-shoot” ...

Prime Video announced Taylor Rooks, Blake Griffin and Dirk Nowitzki will be part of the studio show when the streamer begins ...

The NBA’s five-game Christmas Day slate averaged about 5.25 million viewers per game across ABC, ESPN and its platforms, in ...