Master the art of special effects makeup with these epic tutorials! Learn how to create a realistic split lip effect and transform into a terrifying sea monster step-by-step. Perfect for Halloween, ...

Unleash your inner mutant with this Toxic Waste Monster makeup tutorial! Learn how to craft glowing effects and eerie details that will make your Halloween look both terrifying and unforgettable. #Hal ...

Bieber’s latest ensemble also proves that this fall’s toasty-trend cycle extends beyond makeup. Her glossy, slightly wavy lob ...

It’s no wonder Jacob Elordi took the “passing over” note so seriously. Evidently, del Toro had given the transformation deep ...

Kylie Jenner posted a makeup tutorial featuring her daughter, Stormi, 7, on TikTok on Sunday, Sept. 14, referring to her by ...

Kylie Jenner's daughter Stormi is taking after her mom as a makeup buff. On Sunday, the Kylie Cosmetics founder posted a new ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

As Kylie Jenner shared an update on her life, the beauty mogul also shared a peek at her six-figure purse while jet-setting ...

Velvet skin, a pop of color on the lips, and a poreless face that looked airbrushed before Facetune even existed—consider the matte makeup of the ’90s as making its big return to the beauty sphere.

You heard it here first, folks: Makeup is so back. Nearly every fall/winter runway show was filled with models coated in strong lipstick colors and smokey eyes. And now, our social feeds are starting ...

Miss America Cassie Donegan has heard the chatter regarding her pageant glam and has the perfect response to the online criticism. After Donegan, 28, was awarded the crown for Miss America on Sunday, ...

Make-up trends will continue to come and go - and the latest one is something rather different to the classic 'clean girl' aesthetic or the 'glass skin' look. The 'tired girl' trend is currently ...